Ferrari Red – everyone knows what’s meant by that.
Not too many bicycle manufacturers have their trademark color, however, some do. And like with so many other emotionally loaded aspects of bikes and biking, the Italians have been at the forefront of the „trademark color“ business:
To aficionados, only a „celeste“-colored Bianchi is a real Bianchi, worthy of that name.
To me, though, it as always been a myth why this greenish blue (or, at best: turquoise) Bianchi has selected as trademark color had been named „celeste“, i.e. sky-blue.
But why does, say, Diamant bikes are painted a color called „Himmelblau“ – which means „celestial, sky-blue“, but looks so different from Bianchi’s version of the color that goes by this name?
Because Diamant bikes are made in Germany. And, even in the midst of winter, German skies can look like this:
German skies and bikes alike are warming biker’s heart and soul just like the Southern variants.
Image of 1951 celeste bike: courtesy of Mike’s Bikes© Copyright 2014 bxa, All rights Reserved. Written For: bxa's Greetings from Germany